Activity 7: Data Analysis, Interpretation and Presentation

Overview of Data Collection Method

• Objective: To gather user feedback on Netflix usage, identify common issues, gauge satisfaction with the interface, and gather interest in potential new features.
• Format: Online survey with a mix of multiple-choice and open-ended questions.
• Target Audience: Netflix users across various age groups and genders.
• Questions: Designed to capture both qualitative and quantitative data.
• Platform: The survey was distributed online using a survey tool (Google Forms).

Qualitative Data

• Sex at birth (Male, Female)
• Issues encountered while using Netflix (open-ended responses)
• Additional comments or suggestions

Quantitative Data

• Age group
• Frequency of Netflix usage
• Frequency of issues
• Satisfaction with the Netflix interface
• Interest in Watch Together mode
• Ease of setting up Watch Together mode
• Usefulness of IMDb ratings/reviews
• Frequency of using personalized playlists
• Usefulness of artist profiles

PRE-SURVEY QUESTIONNAIRE

POST-SURVEY QUESTIONNAIRE

1. The majority of respondents (79%) find the accessibility features in the new interface to be effective or very effective. Only a small percentage (16%) feel neutral, and none consider the features ineffective.

2. Watch Together mode is the most favored feature, preferred by nearly one-third of the respondents. Movie/series playlists and font size settings also have significant popularity. IMDb ratings and artist profiles are the least favored features.

3. A significant majority (92%) perceive the new interface as an improvement over the old one, with 72% considering it much better. A small fraction (8%) see no difference, and no respondents find it worse.

4. The new interface receives high ratings overall, with 64% rating it a perfect 5. Only a quarter of respondents give it a mid-range score of 3, and there are no low ratings (2 or 1).

Overall, the survey results suggest a positive reception for the new Netflix interface, with high marks for both effectiveness of accessibility features and overall user experience, along with a clear favorite in the new Watch Together mode.

Common Issues

• Slow Loading Times: Many respondents reported that slow loading times were a frequent issue.
• Difficulty Finding Specific Content: Users often struggled to find specific movies or series.
• Problems with Video Playback: Issues like buffering and playback errors were mentioned.
• Issues with Recommendations: Some users found the recommendations to be inaccurate or unhelpful.

Suggestions for Improvement

• Better Recommendations: Users suggested improving the recommendation algorithm.
• Adding More Content: Requests for more updated movies and series were common.
• Improving Search Functionality: Enhancements to the search feature to make it easier to find specific content.
• Watch Together Button: Suggestion to add a feature similar to LokLok for watching together online.
• Introduce a feature that allows users to change the font within the Netflix interface.

“The loading times are often slow, especially during peak hours.”

“It's hard to find certain shows or movies, even when I know they are on Netflix.”

“I would like to see more updated movies and better recommendations.”

“A Watch Together button like in LokLok would be great.”

Recommendations

Suggestions Based on Data Analysis:

• Improve content search functionality. Enhanced search algorithm and advanced filters.
• Reduce loading times. Optimize streaming performance and data compression.
• Enhance recommendation algorithms. Improve accuracy and personalization of recommendations.
• Consider implementing user suggestions such as adding more shows and a Watch Together button similar to LokLok.

Potential Improvements to the Netflix Interface:

• Include IMDb ratings and reviews. Display ratings and reviews with content.
• Provide artist profiles with their filmography. Profiles with filmography and biographical info.
• Allow users to create personalized playlists. Create and share personalized and curated playlists.

Conclusions

    Based on the data collected from the survey, it is evident that the majority of Netflix users are generally satisfied with the current interface. However, there are several critical areas that require attention to enhance the overall user experience.

    The most common issues identified by users include slow loading times, difficulty in finding specific content, problems with video playback, and dissatisfaction with the recommendation system. These issues were reported by users with varying frequencies of Netflix usage, indicating that they affect both occasional and regular users.

    An important insight from the data is the high level of interest in new features, particularly the Watch Together mode, which would allow synchronized viewing with friends online. This feature, along with the integration of IMDb ratings and reviews, has strong support among users and is perceived as a valuable addition to the platform.

    To address these concerns and improve user satisfaction, several recommendations can be made. Enhancing the search functionality is crucial to help users find specific movies or series more efficiently. This can be achieved by improving the search algorithm and introducing advanced search filters. Additionally, optimizing the streaming performance to reduce loading times and addressing video playback issues will significantly enhance the viewing experience.

    The recommendation system also needs improvement to provide more accurate and personalized content suggestions. By refining the algorithm to better reflect user preferences and viewing history, Netflix can increase user engagement and satisfaction.

    Users also suggested adding more updated content to the library and improving the specificity of genre classifications. Implementing personalized playlists and artist profiles, where users can see comprehensive lists of movies and series featuring their favorite actors and directors, were also highly recommended.

    Furthermore, adding a feature that allows users to change the font within the Netflix interface could enhance accessibility and personalize the viewing experience. This feature would enable users to select from a variety of fonts, making the platform more user-friendly for individuals with different visual preferences and needs.

    In conclusion, while Netflix continues to be a popular streaming platform with a generally satisfied user base, addressing the identified issues and implementing the suggested improvements can further enhance the user experience. By focusing on technical optimizations, expanding content, and introducing new features based on user feedback, Netflix can not only retain its existing subscribers but also attract new users. These steps will ensure that Netflix remains competitive in the ever-evolving streaming market, meeting and exceeding user expectations.